Built by an MSP. For MSPs.

Guru Protect was founded by Nick Butcher, a former MSP owner who spent over a decade in the trenches — juggling clients, troubleshooting email issues, and constantly fighting inbox problems that just wouldn’t go away.

After seeing how much time MSPs waste trying to manually implement SPF, DKIM, and DMARC across dozens (sometimes hundreds) of client domains, Nick realized something had to change.

The result? Guru Protect — a purpose-built email deliverability platform designed for MSPs.

Our Mission

We believe that every MSP should be able to deliver DMARC to reject for their clients without spending hours on DNS updates, without breaking emails, and without second-guessing the setup.

• Make email authentication simple
• Equip MSPs with white-labeled tools to win new business
• Help your team become certified experts in email delivery
• Protect your clients’ reputation (and yours)

What Makes Us Different?

We didn’t start out as a SaaS company. We started out as an MSP — just like you.

That means we’ve baked real-world MSP needs into the platform from day one:

• One DNS change per email standard — No more chasing clients for access every time something breaks
• DMARC reject methodology — Confidently move clients to full enforcement without disruption
• White-label lead gen tools — Including branded risk reports, an AI email coach, and ROI calculators
• Prospect domain audits — Show value before you even close the deal
• Team training + certification — So your engineers can speak deliverability with confidence

The Bigger Problem We’re Solving

Most MSPs know their clients should have DMARC at reject.
But getting there is technical. Risky. And time-consuming.

So many MSPs put it off — until something breaks.

Guru Protect automates the journey from no policy to full protection, giving MSPs a repeatable, scalable, and profitable way to secure every client domain.

What We’re Proud Of

• Hundreds of domains secured and counting
• Early MSP partners who are already seeing ROI
• A platform that takes what used to be weeks and makes it clickable
• A certification pathway that builds credibility inside your MSP

Want to Know More?

We’d love to show you how it works.

You can start with a free trial or check out our ROI calculator and get instant access to the DMARC Sales Kit to help you close your next deal.